Product Management
How do we successfully introduce market-loved products swiftly and efficiently? This pivotal question defines the essence of the product manager's role. In this course, you will delve into overseeing the product lifecycle and crafting and refining the product strategy. This involves a delicate balance of navigating market conditions, aligning with business strategy, and managing tactical delivery. By harmonizing these elements, you'll learn to add significant value to your organization, stakeholders, and, crucially, your customers. This course will guide you through understanding the product lifecycle and mastering product management across various phases. You'll explore how to integrate customer feedback, competitive analysis, market trends, and other insights into your organization to inform smarter business choices. Additionally, you'll acquire new methods for articulating your product vision and roadmap and a toolkit for developing superior products.
During this course you will explore:
Analyzing a product across its adoption curve and lifecycle.
Crafting product positioning to satisfy market, customer, and organizational needs.
Developing and validating a product strategy.
Creating a results-focused product roadmap.
Building a basic prototype, gathering feedback, and responding effectively.
Writing hypotheses, conducting experiments, and evaluating their outcomes.
Understanding how team dynamics evolve with the product's progression, scaling, and lifecycle stages.
Intended Audience
Product Managers seeking to enhance their abilities in strategically directing products and services to meet customer needs.
Product Owners, Directors of Product, Business Owners, and senior leaders aiming to broaden their knowledge of leadership in the product domain.
Individuals interested in developing skills in product delivery and strategy to better understand customer needs and deliver successful products aligned with their organization's goals.
This is an ICAgile accredited course in partnership with SoftEd
The ICAgile Certified Professional - Agile Product Management (ICP-PDM) is granted on the successful completion of this course.
This course will contribute 14 PMI® professional development units (PDUs) towards your chosen certification (7 Ways of Working and 7 Business Accumen).
NO UPCOMING COURSES
Interested in this course?